Help support survivors of domestic violence and financial abuse

Proceeds will support Allstate Foundation Purple Purse nonprofit allies.


How do I place an order?
Please visit for a link to our Charm and Sock site. Add the desired items to your shopping cart and click “SUBMIT ORDER”. Make sure you have filled in all required information, such as billing and shipping. Complete credit card information will be required to place your order (CVV code and expiration date). VISA, MasterCard, American Express, and Discover are accepted.
What information should I include on my order?

Complete all information on the order form pertaining to the quantity of Purple Purse items you are ordering. Please indicate the quantity and credit card information.

Please give accurate and complete shipping information, including your street address or P.O. Box and zip code. If applicable, include your suite/apartment number.

How will my order be shipped?
Orders are shipped via FedEx Ground. Please allow up to 2 weeks for delivery. The exceptions are deliveries to Hawaii and Alaska, which will be made via USPS.
Can an order from an international address be placed?
At this time, we do not accept international orders. Any shipping address that is not located in the United States will be marked as invalid during the address verification step, and the order will not process.
When will my items be delivered?
Orders will be shipped and delivered within 2 weeks of ordering. Rush or expedited shipping is not available.
Who can I contact with questions regarding my order?
Please call the Allstate Foundation Purple Purse Charm and Sock Customer Care team at (877) 320-0623, between 7:30 a.m. and 5:30 p.m. Central Standard Time Monday through Friday, or by email at
What if my order is damaged?
Please call the Allstate Foundation Purple Purse Charm and Sock Customer Care team at (877) 320-0623, between 7:30 a.m. and 5:30 p.m. Central Standard Time Monday through Friday, or by email at so a replacement Charm or Socks can be shipped.
When will my credit card be billed?
Please note that your credit card will be charged by Summit Group, LLC.
Your credit card will be processed immediately after your submit your order and check out.
Will I receive a receipt for tax purposes?
You will receive an order confirmation email with the complete order summary and the total amount charged to your card(s), including dollar amount of purchase paid, which is tax deductible.
What is the refund policy on this item?
This item may not be returned nor exchanged. For assistance on our refund policy, please call the Allstate Foundation Purple Purse Charm and Sock Customer Care team at (877) 320-0623, between 7:30 a.m. and 5:30 p.m. Central Standard Time Monday through Friday, or by email at
What is the Allstate Foundation?
Established in 1952, the Allstate Foundation is an independent, charitable organization made possible by subsidiaries of the Allstate Corporation (NYSE: ALL). Through partnerships with nonprofit organizations across the country, the Allstate Foundation brings the relationships, reputation and resources of Allstate to support innovative and lasting solutions that enhance people’s well-being and prosperity. With a focus on building financial independence for domestic violence survivors, empowering youth and celebrating the charitable community involvement of Allstate agency owners and employees, the Allstate Foundation works to bring out the good in people’s lives. For more information, visit
What is Allstate Foundation Purple Purse?
Allstate Foundation Purple Purse is the longest running national campaign focused on ending domestic violence through a proven solution: financial empowerment services for survivors. Since 2005, Purple Purse has helped more than 1.3 million survivors on the path to safety and security, and has invested more than $60 million to empower women to break free from abuse. For more information, visit
What is the National Network to End Domestic Violence?
The National Network to End Domestic Violence, a national 501(c)(3) organization, is collaborating with the Allstate Foundation on Allstate Foundation Purple Purse. NNEDV is dedicated to creating a social, political, and economic environment in which violence against women no longer exists. NNEDV is the leading voice for domestic violence victims and their advocates in the United States. Since 2005, NNEDV’s Economic Justice Project has proudly partnered with the Allstate Foundation to assist survivors of domestic violence to move from short term safety to long term economic security. For more information visit:
Where will the proceeds of the sales of Charms and Socks go?
All proceeds from the sale of Purple Purse Charms and Socks on this site will be directed to the National Network to End Domestic Violence, which will evenly disburse funds among the more than 200 nonprofit organizations that service domestic violence survivors who have qualified for this program.
What is the Allstate Foundation Purple Purse Challenge?
Each October, hundreds of state, local and national nonprofits participate in the Purple Purse Challenge, a friendly fund-raising competition. The more donations each nonprofit receives, the more it can compete for Allstate Foundation incentive funding. Visit during Domestic Violence Awareness Month in October to donate to the Challenge and help bring critical funding to a nonprofit near you. Donations are also excepted year round.
Who is the Purple Purse ambassador?
In 2017, tennis champion, entrepreneur and philanthropist Serena Williams joined our team as the new Purple Purse ambassador. Leveraging her strong influence, Serena has helped raise awareness of domestic violence and financial abuse and has enabled Purple Purse to reach wider audiences through social media and speaking engagements.
Where can victims get help?
If you or someone you know needs immediate help, call the National Domestic Violence Hotline at 1-800-799-SAFE (7233) or TTY 1-800-787-3224.